A New Challenger Is Taking on Sephora in Its Biggest Market
Remember that first time you stepped into a Sephora store? For me, it was back in college, wandering the aisles in a daze, surrounded by endless shelves of lipsticks, serums, and those little sample pots that felt like treasure. The black-and-white stripes, the buzzing energy, the way the staff knew exactly what shade would make … Read more